About Harinath Babu

I help pharma and healthcare brands get cited by AI search engines.

I am Associate Manager, SEO at Indegene, based in Hyderabad, India. Over 11 years I have worked on enterprise SEO for global pharma, healthcare, and life sciences brands across the US, UK, EU, and Japan.

My current focus is Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This is the practice of making pharma content visible and accurately cited in AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity.

What I work on

My work spans the full GEO and enterprise SEO stack:

• Generative Engine Optimization and Answer Engine Optimization for regulated content
• Technical SEO and site architecture for multi-market pharma websites
• AI crawler access configuration (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
• Citation-ready content design using research-validated patterns
• Schema and structured data for medical content (MedicalCondition, Drug, FAQPage)
• International SEO across US, UK, EU, and Japan markets
• SEO automation workflows using Claude Pro, Claude Code, and n8n

Clients I have worked with

Through Indegene, I have contributed to SEO and GEO work for pharma and enterprise clients including Amgen (Europe and Japan), Alnylam RNAiScience (US, UK, Germany), AbbVie, Takeda, BeOne, and American Express.

Why this site exists

Pharma marketing leaders are asking one question in 2026: when a doctor or patient asks ChatGPT about our drug, what happens?

For most pharma brands, the answer is: the AI cites a competitor, cites a generic medical site, or gets it wrong. This is solvable. The frameworks for getting pharma content correctly cited by AI engines exist. Most teams have not seen them yet.

This site is where I share what works. Free. No gates. No sales pitch. Just frameworks, audits, and experiments you can use with your own team on Monday morning.

What you will find here

• 5 content pillars covering GEO, technical SEO, AI search commentary, AI tools, and case studies
• Weekly blog articles translating general SEO concepts into pharma and HCP examples
• A growing library of free resources: checklists, templates, prompt packs, schema snippets
• The flagship 47-point GEO Readiness Checklist for pharma brands

Certifications and credentials

• AI Agentic Design Patterns with AutoGen (DeepLearning.AI)
• Generative AI Mastermind (Outskill)
• AI Visibility Essentials (Semrush)
• Multiple LinkedIn certifications in prompt engineering and generative AI

Follow along

New posts every Monday, Wednesday, and Friday on LinkedIn. Long-form articles every Friday on this site.

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All views on this site are my own and do not represent Indegene or any client. Nothing on this site constitutes medical, legal, or regulatory advice.