AI Search Evolution and Industry Commentary
What pharma marketers should actually do about Gartner predictions, Google AI Overviews, Perplexity behavior, and the rise of alternative citation sources.
AI search is changing faster than any SEO practitioner has experienced in the last 15 years. Search Engine Land reported a 527 percent year-over-year growth in AI-sourced sessions to healthcare content. Gartner predicts a 25 percent drop in traditional search volume by 2026.
This pillar is where I cover the news that actually matters for pharma marketing teams. Not hype. Not press releases. Timely analysis of what Google, OpenAI, Anthropic, and Perplexity are doing, and what your team should change in response.
What you will find in this pillar
This pillar is being expanded over the next 6 months. New articles publish every Friday. Here is what is coming:
Gartner's 25% search volume decline: pharma response
Real Chemistry's HealthGEO tool analysis
Reddit as a pharma citation source in ChatGPT
Google AI Overviews for pharma: traffic impact
Insilico Medicine's FDA approval: marketing implications
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