The GEO Readiness Checklist for Pharma Brands
47 checks to see if your pharma brand is visible in ChatGPT, Gemini, and Perplexity. Free 16-page PDF. No email required.
Pharma marketers are asking one question in 2026:
"When a doctor asks ChatGPT about our drug, what happens?"
For most brands, three things:
- The AI cites a competitor.
- The AI cites a generic medical site.
- The AI gets it wrong.
This checklist is the exact 47-point audit I use with pharma brands to find the gaps and fix them.
Free. No gate. No sales pitch. Just useful.
What is inside
- Section 1: AI Crawler Access (8 checks — llms.txt, robots.txt, GPTBot, ClaudeBot, Google-Extended)
- Section 2: Content Structure for AI Citation (10 checks — FAQ, expert quotes, citation density)
- Section 3: Schema and Structured Data (6 checks — MedicalCondition, Drug, FAQPage)
- Section 4: Unbranded Disease-State Portals (8 checks — discoverability, differentiation)
- Section 5: Technical Foundations (7 checks — Core Web Vitals, hreflang, canonical)
- Section 6: Monitoring and Measurement (5 checks — citation tracking, KPIs)
- Section 7: Compliance Guardrails (3 checks — MLR, off-label mitigation)
- Scoring rubric and what to do next at each score level
Who this is for
- Pharma marketing leaders evaluating AI search readiness
- In-house SEO managers at life sciences companies
- Agency strategists working with pharma clients
- Medical affairs teams concerned about AI citation accuracy
How to use it
Print it, run through all 47 checks with your team in 45 minutes, score each section, and you will have a prioritized remediation plan for your site's AI search readiness.
Optional: the weekly newsletter
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About me
I am Harinath Babu. I lead enterprise SEO and Generative Engine Optimization for healthcare and pharma clients, including work across the US, UK, Europe, and Japan. I write about GEO, AEO, and how pharma brands get cited by AI search engines.