Articles
New articles every Friday. Translating general SEO concepts into pharma, HCP, and patient education scenarios.
Content mix: 60 percent SEO, GEO, AEO, and digital marketing. 40 percent AI tools, prompts, and trends. Every article has a citation and a pharma example.
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What Is Generative Engine Optimization for Pharma Brands?
Complete guide. What GEO is, why it matters now, and the 5 signals AI engines look for on pharma content.
Claude Pro Workflow for Pharma Content
The 90-minute Sunday batching workflow for producing a week of pharma SEO content.
Site Architecture for Multi-Market Pharma Websites
14-country patterns, hreflang implementation, canonical strategy, and where sites commonly break.
Browse by pillar
- GEO for Healthcare and Pharma — 30 percent of articles
- Technical SEO for Regulated Industries — 15 percent of articles
- AI Search Evolution and Commentary — 15 percent of articles
- AI Tools and Automation for Marketers — 25 percent of articles
- Case Studies and Experiments — 15 percent of articles
Weekly email version
Every Sunday: the week's articles, the best LinkedIn posts, and one new resource. Published as a LinkedIn Newsletter.
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